Privacy Policy

By accessing or using this site, you agree to the following terms and conditions. Use of this site is also subject to all applicable federal, state, and local laws, and is limited to persons age 21 or older. We reserve the right to amend these terms and conditions from time to time.  The below privacy statement and other terms and conditions supersede and replace all previously posted privacy statements and related terms and conditions.

Shortbread Wine has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for the website: https://shortbreadwine.com/

Shortbread Wine often uses third-party development partners to assist in online development and deployment, as well as for data and information collection. These companies are bound by our privacy policy covered below, as well as by all other conventions and business practices of Shortbread regarding user information and data from online sources. For the purposes of this document, the terms “We,” “Us” and “Shrotbread” also represent these third-party developers.

We collect information from visits to our site to help us understand the usage patterns of our site, and to provide better customer service. Information collected in this manner is provided automatically by your system and the systems that you use to connect to our site. For example, we use Google Analytics in order to analyze its traffic and optimize its performance.  We use this information to better tailor our site for our visitors and their usage patterns, as well as to gauge performance and other measures of the site.

Cookies are sometimes used to further track usage patterns of the site by users. For example, Google Analytics places cookies, including a ClientID that is recognized by the CCPA as a persistent identifier. Cookies left on your system by our site are sometimes used for the purpose of allowing users the convenience of not having to re-enter usernames and passwords on our site, however, no username or password information is kept on your local device. Only a unique identifier is kept on your system that will allow you to access the records stored on our secure, password-protected server(s).

Registration is required to use certain features of our site. We will collect general contact information, such as name and e-mail address, as well as demographic information, such as zip code. Data collected from online user-completed forms is stored in secure, password-protected server locations. Demographic information collected is used to help us, or our partners, to analyze our aggregate user base and better tailor our site, promotions or other features to better serve that user base. Contact information is also used to better understand our user base.

From time to time, Shortbread will contact our registered users who have opted in to be e-mailed with promotional information that we feel would be applicable to and desired by that user. At any time a user wishes to opt-out of these e-mails, they may do so by reaching out to contact@shortbreadwine.com . Once opted-out, the user will not receive any further communication from us.

Shortbread will occasionally utilize partners and vendors to assist it in analysis of the data and information collected by our sites. This information is used in aggregate and anonymous format for the purpose of better tailoring our website, promotions or other company endeavors to better suit our user base. This information is shared with our partners and vendors only on an as-needed basis. Financial information will never be shared with any organization other than those necessary for completing the financial transaction required.

Information and data gathered solely by Shortbread will never be sold, traded or shared with third parties for any other reason than assisting Shortbreadin its analysis, research and promotional needs.  Notwithstanding the foregoing, disclosure may be necessary (1) to comply with the law or with a legal process; (2) to protect and defend our rights and property; (3) to protect our customers from misuse or unauthorized use of our website; or (4) to protect the personal safety or property of our customers or the public.

This site may contain links to other sites. Shortbread Wine is not responsible for the privacy practices or the content of such websites.

This site is not designed to attract anyone under the age of 21 and we do not knowingly collect personal information from anyone under the age of 21 on this site.

This site has security measures in place to protect the loss, misuse and alteration of the information under our control. All registration information is stored in secure locations on password-protected servers.  However, no data transmissions over the Internet can be guaranteed to be secure, and we cannot ensure the security of information that you provide and therefore you do so at your own risk. Once we receive your information, we make reasonable efforts to ensure security on our systems. However, we cannot guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of any firewalls or secure server software we may employ.

If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe).

This Privacy Notice for California Residents supplements the information contained above in Shortbread’s Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“California Consumers” or “customer”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.

‌As described above, we collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“California personal information”). The CCPA provides California residents with specific rights regarding their California personal information. This section describes California Consumers’ CCPA rights and explains how to exercise those rights.

California Consumers have the right to request that we disclose certain information about our collection, disclosure and use of a customer’s California personal information over the past 12 months. To the extent available, once we receive and confirm a California Consumers’ verifiable request we will disclose:

California Consumers have the right to request that we delete any of the customer’s California personal information that we collected and retained, subject to certain exceptions. Once we receive and confirm a verifiable request we will delete the customer’s California personal information from our records, unless an exception applies.

To exercise the access, data portability, and deletion rights described above, California Consumers may submit a verifiable request to us by either calling us at 707-527-7355, or sending an email at contact@Shortbreadvintners.com . California Consumers, or an authorized agent, may only make a verifiable request for access or data portability twice within a 12-month period. The verifiable request must provide sufficient information that allows us to reasonably verify the customer is the individual about whom we collected California personal information or an authorized representative and describe the customer’s request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will not discriminate against a customer for exercising any of their CCPA rights.

Proposition 65 Information for California Residents

Proposition 65 (Prop 65) is a state ballot initiative intended to protect California citizens and the state’s drinking water sources from chemicals known to cause cancer, birth defects or other reproductive harm, and to inform citizens about exposures to such chemicals.  For more information about Prop 65 and the list of chemicals requiring disclosure, please visit http://www.oehha.ca.gov/prop65.html.  Prop 65 entitles California consumers to warnings for the following products:

WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.

WARNING: Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information go to: www.P65Warnings.ca.gov. For a list of products go to: www.prop65bpa.org.

Wine Hooligans LLC (dba Shortbread Vintners) takes accessibility seriously and has taken active steps to ensure our website is accessible to everyone. To that end, we have been using the Web Content Accessibility Guidelines (WCAG) 2.1., which explain how to make web content more accessible for people with disabilities, and user friendly for everyone.

The guidelines have three levels of accessibility (A, AA and AAA). Our goal is to meet or exceed Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.